NGO Website Audit
This project involved auditing and improving the user experience of a Kenyan NGO's donor engagement website. the site plays a crucial role in connecting the organization with supporters, donors, and community partners. However it was underperforming in donor conversions and user engagements. I was brought in to assess the current experiences, identify friction points, and deliver actionable UX improvements.
Client
Marsha org
Service Provided
1,UX Auditing, 2 User interviews, 3 Content Restructuring, 4 Wireframing 5 Design Handoff
The Goal:
The main focus was to make the web mobile friendly and upto-date, enable credibility elements and appeal for potential donors
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The Challenge:
The website was outdated needed toa align with modern usability standards and user compeling interface
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outcome
In conclusion, the visual redisgn built stronger emotional resonance with visitors, donation steps reduced from six to 3
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